Catapult innovates again with new customer app.

Catapult Print, the innovative Florida-based label printing company, has launched a new app for customers that enables them to manage and monitor all their label printing requirements from a cell phone or mobile device.

The move continues Catapult’s focus on making life easier and more efficient for customers with a high quality service at a reduced cost. The company has been leading the industry in its ground breaking approach to leveraging technology for workflow monitoring and management through its bespoke Crystal+ system. Now, in addition to being able to access real-time management information at any time through their secure, personalised Crystal+ dashboard, Catapult customers can also use the company’s Crystal+ app to scan incoming and outgoing consignments, check stock, place and modify orders, and use all the order tracking and reporting functions of their Crystal+ dashboard on the go.

Lewis Cook, co-founder and CEO of Catapult has led the company’s pioneering approach to integrating cutting edge automation and technology into its management and operations. He explains: “Our investment in technology, first with our bespoke Crystal+ system and now with our unique Crystal+ app, has three key drivers – all of which are focused on giving our customers an exceptional service.

“Firstly, our digital systems enable us to operate much more efficiently, optimising capacity and allowing us to take an agile approach so that we can offer customers shorter lead times, lower prices, and the highest quality standards, which are constantly tracked and monitored.

“Secondly, our digital systems mean we can offer our customers complete transparency. No customer ever has to call us to chase up an order, and they never have to wonder if we’re hiding behind false promises, because all the information on their print job is available to them in real time. We’re happy to talk to customers if they want to call us, but their dashboard enables them to check anything they need to know and get instant, accurate data.

“With the introduction of our app, we are taking things a step further still by providing a tool that enables customers to integrate our investment in technology with their own systems, using that capability to benefit from efficiencies and data analytics in their own operations.”

In parallel with the introduction of the Crystal+ app, Catapult has introduced a unique QR code for every consignment dispatched to a customer. By scanning the QR code when a consignment arrives on site, and again when the labels are used, food producers and packaging companies will be able to track and monitor demand, enabling them to forecast more accurately and thereby reduce the risk of both write-offs and delays due to lack of stockholding. Customers can customize the app aligned to their own requirements, enabling them to benefit from the technology in a way that dovetails with their own processes and systems.

‘Labels are a small part of getting the product to shelf for our customers,” Lewis adds, “but here at Catapult we have utilized the power of marginal gains to make a huge difference to our own business, and we believe our app can have a similarly significant impact for our customers.”